Case 04 «Big Data»

Analyze the data lifecycle in the following cases, search for the case-specific data protection hotspots and name the appropriate measures to ensure that the data protection principles are adhered to.

Customer Loyalty Program

A chain of shoe stores is planning a customer loyalty program with a customer card that is used to track customer purchases. The customer will then receive a price reduction of 1% on subsequent purchases.

“Big Data” in Healthcare

A clinic group enters into a joint venture with a consulting firm to analyze and process its own patient data so that in the future the clinic group can optimize its organization in the individual clinics and at the group level as well as the treatment of patients.

Facebook in Switzerland

Facebook collects data from users in Switzerland and stores it on servers in the USA.